Keyword Research
Creating a keyword campaign requires planning. Planning in terms of the keywords and phrases to targets, networks to use, cost per clicks to set, and most importantly the creatives to use for each listing.
Keyword Selection
After this phase of research we eliminate certain keywords, which have a potentially low Return on investment. We would present our keywords back to you and together with our experience of online marketing and your experience of your market we would choose what we feel are the best keywords for the PPC campaign.
Attractive Ad Copy
PPC allows us to design the best description possible to promote your services or products. We create attractive, salable ad copy, which will increase the probability of a click from the search engine traffic.
Bid Management
The combination of extensive keyword research and targeted keyword selection combined with both daily management and leading edge bid strategies. We have an initial consulting session with you, whereby, we decide upon the bid rates. Based on these rates we optimize each Ad groups, so that they yield maximum returns.
ROI Calculations
The key to having truly effective PPC campaigns that achieve the highest levels of ROI is having the most effective tracking solution available. We calculate the Return On Investment for your keywords. This data is invaluable, because in 3 months time you will have an extensive database of maximum performing keywords for your site.
Campaign Reporting
We will give weekly reports of the campaign and over a period of time we will analyze these reports.
Campaign Tweaking
Based on the reports we provide, we will further tweak the campaign to increase the return on investment by adding or deleting certain Ad groups or under performing keywords.
Our PPC Experts constantly monitor your PPC bids for the different keywords, the click through rate for those keywords, the ROI and other minute details. We periodically provide you with comprehensive reports regarding the amount of clicks per keyword, individual and average click through rate, the individual and average cost per click and other reports which help us further enhance your ROI.
An effective PPC campaign requires constant inflow of money. we developed effective PPC campaign so as to achieve maximum click through rates (CTR), observe conversion rates over time and edit campaigns resulting in maximization of ROI.
