“E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or advertising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.”
Why Use E-Mail Marketing?
Sending e-mails with the purpose of enhancing relationship with current or old customers and to encourage customer loyalty and repeat business.
Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in e-mails for marketing new products or service.
Benefits of Email Marketing
- Email Marketing is Inexpensive
- Email Marketing Creates Quick Response Cycles
- Email Marketing Campaign Results Are Measurable
- Email Marketing Has a Wide Reach
- Email Marketing Drives Web Site Traffic and Registration
- Email Marketing Strengthens Brand Awareness and Builds Customer Relationships
- Email Marketing Can Be Highly Customized
- Email Marketing is Easy to Implement and Requires Limited Resources
How to Market with E-Mail
- Sending company newsletters and building an online community
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Sending announcements and updates
- Offering special discounts and sales incentives
- Sending order confirmations and billing notifications
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